Magazine

From October 14 to 17, the 2025 edition of SICAM, the International Exhibition of Components, Semi-Finished Products, and Accessories for the Furniture Industry, took place. Inoxa participated as an exhibitor, marking an important opportunity to engage with clients, present new products, and observe industry trends. We interviewed Alberto Bartolucci, head of sales, communication, and marketing.

1. Alberto, Inoxa took part once again in SICAM this year: what did this edition represent for you, and which expectations were confirmed? 

Our participation in SICAM 2025 was a valuable opportunity to strengthen our dialogue with clients and the market. The turnout, the interest shown, and the quality of the contacts confirmed that we are moving in the right direction.

2. At the fair, you presented some new products. Without revealing too much, what direction did you take and what needs were you aiming to address?

We worked on solutions that concretely respond to the everyday needs of the end user, with a particular focus on ergonomics, ease of installation, and space optimization. Our goal has always been to create products that combine advanced functionality with aesthetic care, anticipating the demands of a market that is increasingly attentive to these aspects.

3. SICAM is always a moment for exchange with clients and partners. How important were the feedbacks you received for the future development of Inoxa's solutions?

Extremely important—essential, even. It’s not just about confirmations; often, the feedback provides valuable insights that guide our product development. Direct interaction with those who use or propose our solutions on a daily basis allows us to fine-tune functionalities and identify needs that may not emerge during the design phase.

4. Inoxa has always promoted a strong connection between functionality and design. How was this philosophy reflected in the new products presented at the fair?

All the innovations we presented stem from a constant search for a balance between aesthetics and practicality. We wanted to demonstrate how even functional items like the ones we produce can contribute to the stylistic identity of the kitchen environment. For us, design is not an add-on, but an integrated component of functionality.

5. Which industry trends became most evident during SICAM, and how do you plan to interpret them moving forward?

SICAM confirmed the trend toward customizable, sustainable, and integrated solutions—both technically and aesthetically. We plan to interpret these trends by focusing on durable materials, responsible manufacturing processes (as evidenced by our new certifications), and greater modularity in our systems, offering the market versatile products in line with evolving lifestyles.

6. Participating in SICAM also means positioning yourself on an international level. Which foreign markets showed the most interest in your solutions during this edition?

We saw strong interest from European markets, as well as very positive signals from non-EU countries such as the United States and the Far East. This confirms the validity of our offering even in very different contexts, and motivates us to continue pursuing an increasingly international commercial strategy.

7. Finally, what do you hope visitors took away from your stand in Pordenone?

We hope that those who visited our stand perceived the coherence of our vision: to offer intelligent solutions, carefully crafted and designed to last. But above all, we hope we conveyed the passion and commitment we put into developing our products every day—and our determination to be not just suppliers, but reliable partners for the future.